Followers are nice. Booked calls pay the bills.
I run social media for founders, coaches, and consultants who'd rather have inbound leads than vanity stats. Three years in. Clients across the US, UK, Canada, and the UAE.
The numbers, not the noise.
Anonymized client outcomes from the last three years. Specific numbers, specific time frames, real businesses. Names available on a call.
Three engagement tiers. One operator.
I build personal brands and run content engines for the people who are the brand. Pick the depth that matches the goal - a single channel done deeply, multiple channels working together, or the full content engine end-to-end.
Single-channel.
One discipline, done deeply. LinkedIn-only, Instagram-only, email-only, or any single platform. Best leverage for the price.
Multi-channel.
Multiple platforms working together. Multi-platform social, founder-led brand, or paid + organic integrated.
Full content operator.
The full engine. Multi-brand, multi-platform, podcast/production operations, systems building. End-to-end content engine ownership.
Three reasons clients stay.
I own outcomes, not deliverables.
One of my current clients had three social media providers before me. They asked for direction and worked to the JD. I direct the client and go out of scope when results require it. I'm accountable to calls booked, not posts published.
I'm a practitioner, not a pontificator.
I design the system and execute it. Voice guide, content calendar, writing, filming, editing, scheduling, replying. No handoffs. No "I'll loop in my designer." Bilingual in strategy and execution.
I treat your brand like mine.
It's why my longest-running client stayed when three others didn't. The work isn't a service ticket - it's a craft project I care about whether you're watching or not.
Selected work.
US-based GTM advisor & podcast host
18K → 25K LinkedIn · 5–10 qualified leads/mo · scope grew to 6 brands, 6 platforms, end-to-end podcast ops
Two UAE healthcare brands
10K → 15K & 2K → 6K Instagram · paid + organic + influencer
UAE specialist medical practice
5–10 patient consultation leads/mo · 100% organic
UK Shopify (paid-restricted category)
£40–60K monthly Shopify revenue from email · £243K+ attributed
UAE e-commerce brand
8x ROAS · AED 200K/mo on AED 25K ad spend · 400 → 1,800 followers
Pakistan news media page
1.5M views · 922K reach · 3.9K new followers in 30 days · organic
Who's writing this.
I'm Abdullah Waheed. 22. I go by AJ. Based in Islamabad. Final year of software engineering at Virtual University of Pakistan. Originally from Mirpur, Azad Kashmir.
Three years running social media, email, and personal brands for clients in the US, UK, Canada, UAE, Finland, and South Africa. Started self-taught - SEO first, then web dev, then social.
The pattern across all of it: the founders who get inbound aren't the ones who post most often. They're the ones whose content is owned by someone who actually cares about the outcome.
Read the full storyThe first 30 days.
From kickoff to live posting in four weeks. Weekly check-ins. Monthly reports tied to business outcomes - calls booked, leads in inbox, revenue from email - not just impressions.
Discovery.
90-min onboarding. Voice, ICP, offer, goals.
Strategy.
Voice guide. Content pillars. Month-one calendar. You approve.
Production.
First batch written, designed, scheduled. Tweaks until it sounds like you.
Live.
Posting begins. Weekly check-ins. Monthly report tied to business outcomes.
Things people ask me.
Two ways to start.
Book a 20-min intro call - free, no pitch, we figure out fit. Or email a brief and I'll audit & come back inside 24 hours.